They are referred to as central hubs to control the products you own from the company on all your devices. AVG’s interface is called Zen while Avira’s launcher is called Connect. A few vendors have gone further and now put their free antivirus behind a launcher fronted that advertises their other products.īoth AVG and Avira have gone down this route and when you click the tray or desktop icon for the antivirus it takes you to the launcher instead. While you as a user might have no interest in anything else being offered apart from the free antivirus, the antivirus company is keen to make you aware that these other products exist. These days, many antivirus companies are branching out and now sell VPNs, tweaking and cleaning software and various other services or applications.
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